About

About Entra

Business expansion isn’t just a technical process.

Business expansion is a human journey.

It’s about people. Understanding. Culture. Trust.

Entra combines:

Professional Hong Kong-style precision
On-the-ground experience in Vietnam and Hong Kong
A deeply-rooted cross-border community with 9000+ elites across two cities and beyond
Curated relationships that open real doors

Founded by a Hong Kong lawyer who rebuilt his life in Vietnam, Entra is uniquely positioned to help companies navigate either direction of the Hong Kong ↔ Vietnam bridge.

About Vincent

Meet Vincent Li - Your Hong Kong ↔ Vietnam Human Bridge

Hong Kong-trained lawyer with cross-border calling

Born and raised in Hong Kong, educated in the UK, Vincent began his career as a lawyer before taking an unexpected leap - choosing people, community and curiosity over a traditional path.

He went on to build one of Asia’s largest communities of intellectual souls and inspiring stories: GenieFriends, connecting elite young professionals, founders, creatives and leaders across 12 global cities (read his journey here).

He and his team has hosted 400+ curated dinners across Hong Kong, Singapore, Taipei, Tokyo, Shenzhen, Manila, Jakarta, Sydney, Saigon, London, San Francisco and Vancouver - bringing together Olympic athletes, Forbes 30-under-30 honourees, Ivy League & Oxbridge academics, million-follower creators and industry leaders. (Featured by SCMP, Honeycombers and more.)

A Personal Return to Vietnam

Vincent’s family once lived in Saigon before fleeing the war. Returning to Vietnam became a personal calling - to understand his roots, rebuild from zero, and serve what he now calls his second home.

Arriving alone in Saigon, with no network and no safety net, he learned first-hand how challenging it is to enter a new market without trusted connections (read his story here).

The Bridge between Hong Kong and Vietnam

Today, Vincent uses his deep personal networks in Hong Kong, Vietnam and beyond to help businesses expand confidently across borders.

He specialises in:

Cross-border trust & risk-free introductions
Cultural nuance & on-the-ground clarity
Community-led expansion instead of guesswork
Real human relationships, not just advisory slides

Why He Built Entra

Vincent created Entra so that no business entering Hong Kong or Vietnam has to experience uncertainty alone.

He’s been through that journey himself - landing in a new place with no network, no guidance, and no idea who to trust.

Because he’s lived it, he knows exactly what support business owners really need: clarity, trusted introductions and someone who actually walks the path with you.

Whether you are:

a Vietnamese company looking to access Hong Kong, Mainland China and the global market, or
a Hong Kong company eager to explore Vietnam - one of Asia’s most exciting growth economies

Vincent walks the journey with you.

Not just advising - but showing up, opening doors, and bridging you to the right people.